Innovation of the Year

Noble Foods, Egg Bites

Noble Foods, Egg Bites

Simon Wilson, innovation manager at Noble Foods, said he was “really pleased” to have won the award for Noble Foods’ egg bites. “I have been in the world of eggs for over 15 years and still very proud to be associated with the industry.

“When I see the amount of work and dedication across the supply chain from the hatchery, feed suppliers, producers and packers, it is important as an industry we understand the consumer, the latest trends and develop products that add value for a sustainable future,” he said. Wilson added the company has ambitions to launch new flavours of the product, and increase distribution through major foodservice providers.

Launched in February 2020, Egg Bites aims to give cooks in schools and colleges an easy way to add eggs to menus, while also adding value through the egg supply chain. Eggs are eaten most often at weekends and for breakfast and the judges liked how Noble Foods is trying to broaden the occasions when eggs are eaten.

Noble Foods is the leading egg company in the UK, supplying shell and liquid egg to consumers, foodservice and food manufacturers. Any eggs not suitable for retail sales are transferred to Noble Egg Innovations. Noble Egg Innovations provides the foodservice and food manufacture sectors with liquid egg. This part of the business continually strives to add value to these eggs.

Noble used its consumer insight data, showing 43% of eggs are eaten at breakfast and over a third are eaten during the weekend. It also spoke to parents about why childrens’ egg consumption was below average, with just 14% of egg eating occasions among 0-15 years old compared to 17% of total food.

These insights lead Noble Foods to develop Egg Bites. They are quick and simple to prepare and naturally high in protein, vitamins and minerals. Aimed at schools and further education sites, they are available in plain and cheese flavoured and provide an easy way to add eggs to the menu of canteens. The range was recently launched under the Great British Free Range Egg Co brand which aims to move from just selling eggs to added value foodservice solutions.

© Lewis Business Media Ltd 2020. All rights reserved. Registered in England No. 07936273
Registered Office: Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL
Entry Terms & Conditions | Website - Terms | Privacy & Cookie Policy