The winner will be able to demonstrate a combination of outstanding production performance, a commitment to investment (both in terms of machinery and in people), and a desire to innovate. The judges will also be looking for evidence of a solid sustainable business model, and the successful implementation of a marketing plan. They will take a partnership rather than transactional approach to the relationship with the egg producer and provide detailed feedback on how the producer can enhance their results.
"It was delightful to get recognition from one's peers for the effort we put in to build a great business."
"The team are delighted their hard work has been acknowledged and it has brightened their enthusiasm even more."
"It meant so much to win the award. For me, it was the culmination of 10 years' work, from starting out as a trainee helping to set up chicken sheds, to now, where I produce over two millions birds."